AI Audit
Systematic evaluation of how AI models currently understand and represent your brand, products, and expertise across different contexts.
Why AI Audit matters
AI Audits reveal gaps between how you want to be perceived and how AI actually represents you, guiding content strategy.
AI Audit in context
As AI-powered discovery replaces traditional search, understanding AI Audit is a core competency for modern brands. It sits in the GEO & AI Visibility family of concepts and directly influences how language models like ChatGPT, Gemini, Claude, and Perplexity surface, cite, and recommend brands.
Related Terms
Generative Engine Optimization (GEO)
The practice of optimizing content and digital presence to rank highly in AI-generated answers from ChatGPT, Perplexity, Gemini, and similar platforms.
Share of Model (SoM)
A metric measuring how often a brand is cited or recommended in AI-generated answers across multiple AI platforms, replacing traditional Share of Voice.
AI Visibility Score
A composite metric quantifying a brand's presence, authority, and favorability across AI model responses and training data.