Brand Audit
Comprehensive analysis of your brand's current AI visibility, including mention frequency, sentiment, positioning, and competitive landscape across models.
Why Brand Audit matters
Brand Audits establish your baseline AI visibility and identify quick wins for optimization, serving as the foundation for GEO strategy.
Brand Audit in context
As AI-powered discovery replaces traditional search, understanding Brand Audit is a core competency for modern brands. It sits in the GEO & AI Visibility family of concepts and directly influences how language models like ChatGPT, Gemini, Claude, and Perplexity surface, cite, and recommend brands.
Related Terms
Generative Engine Optimization (GEO)
The practice of optimizing content and digital presence to rank highly in AI-generated answers from ChatGPT, Perplexity, Gemini, and similar platforms.
Share of Model (SoM)
A metric measuring how often a brand is cited or recommended in AI-generated answers across multiple AI platforms, replacing traditional Share of Voice.
AI Visibility Score
A composite metric quantifying a brand's presence, authority, and favorability across AI model responses and training data.