
Context Window
The maximum amount of text an LLM can process at once, measured in tokens, determining how much information it can consider.
Why Context Window matters
Understanding context limits is crucial for designing effective AI workflows and ensuring complete document processing.
Context Window in context
As AI-powered discovery replaces traditional search, understanding Context Window is a core competency for modern brands. It sits in the AI & GenAI family of concepts and directly influences how language models like ChatGPT, Gemini, Claude, and Perplexity surface, cite, and recommend brands.
Related Terms

Large Language Model (LLM)
A neural network trained on massive text datasets to understand and generate human-like language, powering tools like ChatGPT, Claude, and Gemini.

Generative AI (GenAI)
AI systems that create new content - text, images, video, code - by learning patterns from training data rather than following explicit rules.

Token
The fundamental unit of text processing in LLMs, typically representing a word, part of a word, or punctuation mark.
