Share of Voice
The percentage of total market mentions or conversations that reference your brand compared to competitors, traditionally measured in search and social media.
Why Share of Voice matters
Share of Voice is the traditional metric that Share of Model has replaced in the AI era, but it remains important for understanding your presence in traditional channels and correlating with AI visibility.
Share of Voice in context
As AI-powered discovery replaces traditional search, understanding Share of Voice is a core competency for modern brands. It sits in the GEO & AI Visibility family of concepts and directly influences how language models like ChatGPT, Gemini, Claude, and Perplexity surface, cite, and recommend brands.
Related Terms
Generative Engine Optimization (GEO)
The practice of optimizing content and digital presence to rank highly in AI-generated answers from ChatGPT, Perplexity, Gemini, and similar platforms.
Share of Model (SoM)
A metric measuring how often a brand is cited or recommended in AI-generated answers across multiple AI platforms, replacing traditional Share of Voice.
AI Visibility Score
A composite metric quantifying a brand's presence, authority, and favorability across AI model responses and training data.